A strong technical SEO foundation helps search engines access your content and interpret the right pages. I review crawling, indexing, site architecture, performance, canonical tags and structured data to identify barriers, prioritize fixes and support the pages that matter to your business.
When pages are missing from search or lose visibility, I investigate how they are discovered, crawled and processed. The review separates technical access problems from content and relevance issues, so the response addresses the likely cause.
Robots.txt rules, weak internal links, server errors, redirect chains and deep navigation can make important URLs harder to access. I trace the paths to affected pages and identify what needs attention.
A successful crawl does not guarantee indexing. I review noindex directives, canonical signals, duplicate pages and response codes, alongside the value and distinct purpose of the content.
URL parameters, alternative versions, inconsistent canonical tags and redirects can make the preferred page unclear. I compare these signals with internal links and sitemap entries to identify conflicts.
The scope depends on your platform, website size and current issues. I identify which findings affect priority pages and agree on the work required, including fixes I can implement and changes that need your development team's support.
I assess the website's technical foundations, document relevant issues and explain their likely consequences, affected pages and recommended next steps.
Discuss a technical auditI review how search engines can discover and access pages, inspect responses and indexing directives, and compare the findings with available Search Console data.
See the processI check crawl rules and sitemap contents for blocked resources, unnecessary URLs and inconsistencies that could interfere with the discovery of priority pages.
Review crawl accessI examine similar pages, parameters and canonical signals to identify inconsistent preferred versions and opportunities to consolidate duplicate URLs appropriately.
See the audit scopeI review navigation depth, page hierarchy, orphan pages and internal links to help visitors and search engines reach useful content through logical paths.
Discuss site architectureI examine loading, responsiveness and visual stability, using available field data alongside diagnostic tests to identify issues with images, scripts, styles and server responses.
Review website performanceI identify broken internal links, redirect chains, server errors and incorrect status responses, then assess which ones affect navigation or important search landing pages.
Investigate technical errorsI review relevant structured data for accuracy, implementation and consistency with visible content. Markup should describe the page correctly and meet applicable requirements for supported search features.
Review structured dataI check important signals after migrations, template changes and releases, helping identify regressions before they spread across more pages or remain unnoticed.
Discuss technical monitoringUseful content depends on an accessible website. I investigate blocked URLs, inconsistent page versions and unclear navigation, while reviewing performance issues that make the site harder for people to use.
You receive a prioritized explanation of the issues, rather than an unfiltered tool export. Each recommendation connects a finding with affected pages, the action required and a practical way to check the implementation.
I review URLs, HTTP responses, navigation depth, internal links, redirects and canonical tags to establish how the site is structured and where problems appear.
I compare crawl findings, intended indexable pages and available Google reports to investigate exclusions, duplicates and unexpected canonical selection.
I examine hierarchy, internal navigation, mobile usability and loading behavior, using relevant diagnostics and real-user data where available.
I rank issues by affected pages, business importance, implementation risk and effort, so the work starts with the problems most worth addressing.
Within the agreed scope, I implement fixes or work with your developer on configuration, templates, links, redirects, indexing controls and performance improvements.
I retest changed URLs and monitor available Search Console data to check the implementation and identify remaining issues or unexpected effects.
The audit focuses on actionable findings. You can see which issues affect important pages, what evidence supports the recommendation and which dependencies your team needs to consider before implementation.
A fix should be assessed in context. I compare crawling rules, URL versions, internal links and indexing signals so changes in one area support the intended behavior elsewhere on the site.
A small service website and a large ecommerce store have different technical needs. I adapt the investigation to your platform, templates, release process and the types of URLs it generates.
Review service page indexing, navigation, redirects, internal links and performance, with attention to the pages responsible for business inquiries.
Investigate product and category URLs, filters, parameters, pagination and canonical signals to manage duplicate pages and unnecessary URL expansion.
Review settings, plugins, themes, taxonomies, generated pages and performance to identify configuration or template issues affecting search access.
Plan URL mapping, redirects, canonical tags, internal links and post-launch checks to reduce avoidable disruption when domains or site structures change.
Review categories, pagination, orphan pages and navigation depth, with URL controls suited to the way the site publishes and organizes content.
Examine implementation details in custom platforms, including rendered content, routing and indexing controls, when diagnosing the issue requires a closer look at the code.
Technical work benefits from understanding development, content and user experience together. The client references below provide context on businesses connected with projects I have worked on.
Laura P.
Gerente de Marketing – Sector Educación
Logramos entender qué estaba afectando nuestra visibilidad. Con los ajustes implementados empezamos a posicionar mejor y a recibir más contactos desde la web.
Andrés M.
CEO – Agencia de Viajes Online
Veníamos de malas experiencias, pero esta vez encontramos un proceso claro y bien estructurado. Hoy tenemos más visibilidad en Google y un crecimiento constante en reservas.
Daniela R.
Coordinadora Digital – Comercio Minorista
Desde el inicio el enfoque fue práctico y enfocado en resultados. Mejoramos nuestra estructura digital y empezamos a atraer tráfico más cualificado.
I'm Bernardo, an SEO specialist based in Bogota. I have spent more than six years working on search optimization, web development, content architecture, analytics and user experience. That background helps me connect what a crawler reports with the way a website is built.
During a technical SEO audit , I investigate why an issue occurs, which pages it affects and how it can be corrected. I also consider dependencies and implementation risks, helping your team make changes with a clear purpose and validation plan.
Crawlers show how a website responds during a test. Search Console adds Google's reported indexing status, selected URL inspection details and search performance data. I compare these sources to investigate discrepancies and follow the effects of technical changes.
Explore supporting articles on crawling, indexing, performance, site architecture and technical errors. These resources explain specific topics in more detail and complement the practical work covered by this service.
Answers about audits, indexing, crawl controls, performance and ongoing maintenance.
Technical SEO improves the foundations that help search engines discover, crawl, render and interpret website content. It covers areas such as indexing directives, canonical tags, internal links, URL structure, HTTP responses and performance. The aim is to remove relevant barriers and make the website more consistent and accessible.
The agreed scope can include a site crawl, indexing checks, robots.txt and sitemap reviews, canonical analysis, redirects, internal linking and performance diagnostics. Useful deliverables explain the findings, affected URLs, priorities and validation steps. Implementation responsibilities should also be defined before work begins.
Technical SEO focuses on how the website works and how its pages can be accessed and processed. On-page SEO focuses on elements such as titles, headings, copy and image descriptions. The two overlap in areas such as internal linking and page structure, so they should be considered together.
Possible reasons include a noindex directive, server errors, duplicate content, a different selected canonical or limited discovery through internal links. Google can also crawl an accessible page and choose not to index it. I review the URL's response, directives and Search Console information before recommending a fix; technical eligibility does not guarantee indexing.
Yes. Robots.txt controls permitted crawling for compliant bots, so incorrect rules may block important pages or resources. It is not a reliable way to prevent indexing: a blocked URL may still appear in search. For Google to process a page's noindex directive, crawling of that page must be allowed.
An XML sitemap helps search engines discover the URLs you consider important and can include information about genuine content updates. It should be maintained consistently with your intended canonical and indexable pages. Submitting a sitemap does not guarantee crawling or indexing.
A canonical tag indicates the preferred URL among duplicate or very similar pages. It is a signal rather than a guarantee that Google will select that URL. I check its consistency with redirects, sitemap entries and internal links, and investigate unexpected canonical selection where data is available.
Yes. Performance is part of the website's technical quality and user experience. A review may examine server responses, images, JavaScript, CSS and critical loading resources. Recommendations should reflect the actual bottlenecks and available user data, rather than a goal of achieving a perfect test score.
Core Web Vitals measure loading performance, responsiveness and visual stability through Largest Contentful Paint (LCP), Interaction to Next Paint (INP) and Cumulative Layout Shift (CLS). Real-user data helps assess the experience people receive, while diagnostic tools help investigate causes. Strong scores alone do not guarantee search rankings.
The frequency depends on your website's size and rate of change. A stable business website may need periodic checks, while a large store or frequently updated application may benefit from ongoing monitoring. Migrations, redesigns and major releases are useful triggers for targeted technical validation.
No. Technical fixes can remove barriers and improve consistency or user experience, but rankings also depend on relevance, content, competition and other factors. The value of a fix should be assessed against the issue it addresses, then monitored after implementation.
The goal is a website that works reliably for users and gives search engines consistent, accessible content. I prioritize the issues affecting important pages and validate the changes against their intended purpose.
Send me your website address and describe what you are seeing, such as pages missing from search, traffic loss, slow loading or errors after a migration. We can discuss the most useful starting point and agree on a suitable technical review.