“My website is online, but customers can't find it”
I review indexing, site architecture, search intent and content coverage to understand why your pages are missing relevant searches and where improvements could make a difference.
Personalized SEO consulting for businesses in Bogota
SEO Consultant in Bogota Turn relevant searches into better business opportunities
I'm Bernardo, an SEO consultant who connects search data, technical improvements and content with your business goals. I identify what is holding your website back, prioritize the work that matters most and help you build lasting organic visibility on Google.
Over 6 years of experience
Work directly with your consultant
Strategy guided by data
SEO built around your business
Visibility, search intent and conversions
Decisions backed by evidence
Search Console, analytics and market research
+250
Website reviews and consulting engagements
+80
Digital projects delivered or supported
+13
Markets and industries served
20,000+
Search queries with organic rankings
What's holding your website back?
Find the SEO problems that are costing you opportunities
The right starting point depends on your website. We look at visibility, site structure, content, local search and the path from a search result to an inquiry or sale.
“We get traffic, but too few inquiries”
I analyze search queries, landing pages, messaging and calls to action to identify where visitors lose interest and how organic traffic can better support your sales process.
“We publish regularly, but don't know what to prioritize”
I map topics to search intent, identify competing pages and review internal links so each page has a clear role and your team knows what to create, update or consolidate.
SEO consulting services
Practical SEO support from technical fixes to content strategy
Choose a focused website review, a prioritized action plan or ongoing consulting. The scope depends on your site's current performance, your goals and the resources available to implement changes.
01
SEO audits and website reviews
I assess crawling, indexing, Core Web Vitals, site structure, URLs, metadata and content to identify issues that may limit how search engines discover and understand your pages.
Request a website review02
Keyword research and search intent
I research how your customers search, what they need to know before buying and which relevant queries your website does not yet address. The findings guide page priorities and content decisions.
Explore the process03
Technical SEO and site architecture
I review crawl paths, indexing controls, performance, structured data and internal linking to help search engines access your content and visitors navigate your website.
See how it works04
SEO copywriting and content strategy
I improve service pages and informational content around real customer questions, clear offers and useful next steps. Each page should serve a distinct need within your wider search strategy.
See what you receive05
Local SEO in Bogota
For businesses serving nearby customers, I review Google Business Profile, location pages, reviews and business information to improve the clarity and consistency of your local presence.
Explore local SEO06
Ecommerce SEO consulting
I assess category pages, product descriptions, filters, faceted navigation and internal links to identify growth opportunities while managing duplicate content and unnecessary crawlable URLs.
Explore industry needs07
Off-page SEO and authority
I review backlinks, brand mentions and relevant outreach opportunities to help strengthen your website's reputation through useful content and credible industry relationships.
Discuss your backlink profile08
Traffic analysis and SEO recovery
Using Search Console and website analytics, I investigate traffic drops, underperforming pages and missed opportunities, then prioritize changes based on the evidence available.
Review my organic traffic09
Ongoing SEO consulting
I work with development, design, content and marketing teams to turn recommendations into implemented changes, review the results and keep the strategy moving forward.
Discuss my project
Freelance SEO consultant
Work directly with the person responsible for your SEO strategy
When you work with me, you speak to the person reviewing your website and setting priorities. I explain the findings, the tradeoffs and the next steps so you can move forward with my support or your own team.
- Direct communicationDiscuss recommendations with the consultant who researched your website and understands the reasoning behind them.
- A strategy shaped around your businessThe scope reflects your market, website platform, resources and starting point.
- Collaboration with your teamI can work alongside developers, designers, writers, marketers and external partners.
- Clear prioritiesWe address issues that could unlock progress first, then move on to less urgent improvements.
How SEO consulting works
Six steps from website analysis to a practical SEO action plan
Each stage answers a specific question about your business, website or market. Together, they establish what needs attention, who should act and how we will assess progress.
STEP 01
Understand your business and goals
We clarify what you sell, who your customers are, which pages should generate inquiries or sales and which measures will help evaluate progress.
STEP 02
Review the technical foundations
I check crawling, indexing, page speed, site architecture, status codes, canonical tags, sitemaps and structured data to identify technical barriers.
STEP 03
Research your search market
I analyze queries, search intent, competing pages and search results to identify relevant informational, commercial and local opportunities.
STEP 04
Plan site structure and content
I define the purpose of each priority page, identify overlap and organize topics and internal links around the needs your website should address.
STEP 05
Implement and improve conversion paths
We prioritize technical changes, page copy, internal links, mobile usability and calls to action to make relevant visits more useful to your business.
STEP 06
Measure progress and refine priorities
I review search performance and user behavior, assess the changes implemented and adjust the plan as new evidence becomes available.
Your consulting deliverables
A clear plan your team can put to work
Deliverables depend on the agreed scope. Every recommendation explains the issue, why it matters and the next action, with enough context for the people responsible for implementation.
- A review of technical issues, content relevance and conversion paths on priority pages.
- A map of search opportunities informed by customer intent and competing results.
- An action plan ranked by likely impact, effort and technical dependencies.
- Recommendations for content, site architecture, internal linking and user experience.
- Performance measures to assess progress after changes are implemented.
Local SEO for Bogota businesses
Reach customers searching for your services in Bogota
A useful local strategy starts with your actual service area and the way customers choose a provider. I review whether your website and business profile make your services, location and contact options clear.
Google Business Profile
Review categories, services, business details, images and profile consistency.
Location-based searches
Identify queries that connect your services with the areas you genuinely serve.
Useful location pages
Build pages that answer real local needs, with specific information rather than repeated copy and swapped place names.
Reputation and trust
Review customer feedback, business mentions and consistent contact details that help people assess your business.
SEO for your industry
Your business model shapes the search strategy
An online store, a B2B company and a local service business need different page structures and priorities. The plan reflects how your customers research, compare and make a decision.
SEO for technology companies
Organize solutions, products, use cases and supporting content around the questions that matter during technical buying decisions.
SEO for professional service businesses
Develop clear service pages, useful decision-making content and credible evidence of expertise for customers comparing providers.
Ecommerce SEO
Review categories, product pages, filters and navigation to expand relevant search coverage while addressing crawl and duplicate-content issues.
SEO for developers and real estate businesses
Structure developments, locations, property types and commercial content so prospective buyers or tenants can find relevant listings and get in touch.
SEO for clinics and wellness businesses
Make services, specialties and locations easier to understand, with careful attention to the accuracy, authorship and clarity of health information.
SEO for businesses with specific requirements
For projects that need a tailored approach, we define the scope around your goals, resources, website technology and realistic opportunities.
Experience and client feedback
Businesses I have supported through SEO strategy and implementation
Explore the client references and feedback below for context on my work. Every project has its own starting point, constraints and objectives.
Resultados reales de empresas que confiaron en nuestros servicios digitales
Experiencias de marcas que han mejorado su presencia online y su captación de clientes
Laura P.
Gerente de Marketing – Sector Educación
⭐⭐⭐⭐⭐
Logramos entender qué estaba afectando nuestra visibilidad. Con los ajustes implementados empezamos a posicionar mejor y a recibir más contactos desde la web.
Andrés M.
CEO – Agencia de Viajes Online
⭐⭐⭐⭐⭐
Veníamos de malas experiencias, pero esta vez encontramos un proceso claro y bien estructurado. Hoy tenemos más visibilidad en Google y un crecimiento constante en reservas.
Daniela R.
Coordinadora Digital – Comercio Minorista
⭐⭐⭐⭐⭐
Desde el inicio el enfoque fue práctico y enfocado en resultados. Mejoramos nuestra estructura digital y empezamos a atraer tráfico más cualificado.
About Bernardo
Talk to Bernardo
An SEO specialist in Bogota with a background in strategy and web development
I have spent more than six years working on digital projects. My experience spans organic search, web development, content architecture, analytics and user experience, helping me connect SEO recommendations with the way websites are built and used.
As a freelance SEO consultant, I help you decide which changes deserve attention, which can wait and where the expected benefit may not justify the work. You get recommendations grounded in your business rather than a generic task list.
6+ years
of experience working on SEO projects
Direct contact
with the person managing your strategy
360°
SEO, content, UX, analytics and development
AI-assisted research and human expertise
Faster analysis with careful editorial judgment
I use AI tools to support research, group search queries, compare pages and identify patterns. Recommendations still depend on human review, your business context and what customers need from your website.
Support for analyzing Search Console data and content coverage.
Research into internal linking opportunities and related search topics.
Human review before a finding becomes a recommendation.
Professional SEO tools
Research, test assumptions and measure progress
Frequently asked questions
Questions to ask before hiring an SEO consultant
Learn about the scope of consulting, costs, implementation and what to expect from working together.
What does an SEO consultant in Bogota do?
An SEO consultant reviews your website, market and search performance to identify ways to reach relevant customers through organic search. My work can include technical SEO, keyword research, site structure, content, internal linking, local visibility and measurement. Priorities depend on your business goals and the issues affecting your site.
What is included in your SEO consulting services?
Depending on the agreed scope, consulting can include a technical audit, keyword and competitor research, page recommendations, a content plan, local SEO guidance and a prioritized implementation roadmap. We define the deliverables and responsibilities before starting so you know what my work covers and what your team needs to implement.
Should I hire a freelance SEO consultant or an agency?
A freelance consultant can offer direct access to the person responsible for research, strategy and follow-up. An agency may offer a larger implementation team across several disciplines. The right fit depends on your internal resources, the size of the website and how much hands-on support the project requires.
How much does SEO consulting in Bogota cost?
The cost depends on the size and condition of your website, competition, objectives and whether you need advice, implementation or ongoing support. I review the project before proposing a scope, so the price reflects the work required. Get in touch with your website address and goals to discuss a suitable approach.
How long does SEO take to show results?
There is no fixed timeline. Some technical corrections may lead to earlier changes in crawling or indexing, while competitive search goals often need several months of consistent work. We track relevant indicators along the way, including search visibility, qualified visits and inquiries or sales where measurement is available. Rankings and timeframes cannot be guaranteed.
Do you provide local SEO for businesses in Bogota?
Yes. For businesses that serve customers in Bogota, the scope can include Google Business Profile, location-based keyword research, useful local pages, review practices and consistent business information. Recommendations reflect your actual location or service area and the way customers search for your services.
Can you help if my organic traffic has dropped?
Yes. I compare periods, pages and queries, then review indexing, technical changes and content updates to investigate the decline. The aim is to identify likely causes before choosing a response. Depending on the findings, the work may involve technical fixes, content improvements or changes to site structure and internal links.
Can you review the SEO setup of an English website version?
Yes. The review can cover language-specific URLs, canonical tags, hreflang annotations, internal links and whether the English pages address their intended audience. The scope should also include the navigation and reusable content blocks, so visitors can use the English version consistently from entry page to contact.
Can you work with my developer or marketing team?
Yes. I can document recommendations, explain priorities, review proposed changes and validate implementation with your team. We agree who owns each task and how it will be checked, helping developers, writers, designers and marketers work toward the same objectives.
Let's discuss your website
Discuss my website
Help the right customers find your business through search
Tell me about your website, your goals and what you have tried so far. We can review whether a focused audit, a consulting project or ongoing SEO support is the right next step.